The Hip Store | creative

Brand/Product-The Hip Store-Independent high end retailer in Leeds.

Problem-The store wants to showcase its collection of brands to a wider audience.

Solution-Show that The Hip Store is for those in the know.

Insight-The stores audience care for the small details, the brand names only they will know,

and the feeling of rarity and design quality which they favour.

Idea- According to the Gestalt Theory, you only need to see a small section of something

to know exactly what it is. Pair this with photography to showcase the store. Campaign accompanied by a Look Book, images photographed by myself.

On social channels, we will post images of the products shot in the of gestalt.

The first people guess the right brand, they will receive the product.

They will simply have to repost the image with the product details and tagging

The Hip Store.

There will also be prints that will showcase details of the product in a closer, obscure way, with one of the posters simply saying the tagline "if you know, you know" with the logo.